OMNI MARKETING
Helping Spokane businesses since 1985

Identifying Your Customers  
 
The following list will is designed to help you think about 
who your customers are today and how they buy. 
Is there a category or two listed here that you would like to tap into? 
 
Customer
Type
____% Individuals
        
buying for themselves
____% Businesses
        
buying for business use
 

Customer
Demographics

Customerís residence
____% Local
____% Regional
____% Out of area (in US)
____% International

Customers age, sex, status
____% 0-15     ____% Male
____% 16-25   ____% Female
____% 26-45   
____% 46-65   ____% Married
____% 66-up   ____% Single

Employment (best guess)
____% Student
____% Labor
____% Professional
____% Retired
____% Other (or no guess)

Business location
____% Local
____% Regional
____% Out of area (in US)
____% International

Industry type
____% Manufacturers
____% Retailers
____% Wholesale/warehouse
____% Education
____% Government (regional)
____% Government (state)
____% Government (federal)
____% Medical
____% Business Offices
____% Seniors/retired
____% Other _____________

 

Typical
Transaction

How individuals buy
____% Walk-in
____% Mail order
____% Telephone
____% Internet
____% In-the-field sales force


How individuals pay

____% Cash
____% Check
____% Credit/debit card
____% Purchase order
____% Bank loan / lease
____% Insurance

Sales total per person/visit
____% $0-24
____% $25-99
____% $100-$499
____% $500-1,000
____% $1,000 - 5,000
____% $5,000 up

How companies buy
____% Walk-in
____% Mail order
____% Telephone
____% Internet
____% In-the-field sales force

How companies pay
____% Cash
____% Check
____% Credit/debit card
____% Purchase order
____% Bank loan / lease
____% Insurance

Sales total per person/visit
____% $0-24
____% $25-99
____% $100-$499
____% $500-1,000
____% $1,000 - 5,000
____% $5,000 up

 
For a printed copy of OMNI's three page 'Marketing Analysis' simply give us a call.
 
  Identifying Your Customers
  
 
 
 

 

 
OMNI MARKETING
4023 E. Cleveland
Spokane  WA  99217

509-489-3871
E-Mail:
Mike@OmniM.com
 
 

 

 
 
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OMNI MARKETING